Brand Story

Since 2015, Viva Delfina has told a story with each handcrafted piece—the story of transformation.

The vision was brought to life by Randi Matalas, an artist who grew her online Etsy store known for eccentric butterfly headpieces, catering to enthusiastic customers worldwide. She has collaborated with brands such as Free People and Sophia Webster, her designs have graced the catwalk at NYFW & Stockholm Fashion Week, printed on the pages of Vogue, and even made an appearance on the season finale of Orange is the New Black.

Randi's story shines as a guiding light, inspiring others to embrace their own unique talents. She is self-taught and her inspiration comes from the most powerful symbol of transformation—the butterfly.


The Butterfly Effect

We believe in the power of self-expression and the beauty of diversity. Each handmade piece is a reminder of that. We hope our accessories can be a symbol of strength as you embrace your own journey, or serve as a gift for someone who needs help remembering theirs.

The “butterfly effect” rests on the notion that the world is deeply interconnected, and that one small occurrence can influence a much larger complex system. Join us in creating our own—one of positive change that makes a lasting impact, one beautiful transformation at a time.

Your wings are ready.